TIGER WOODS AND PRESIDENT OBAMA — COURTESY OF MATT EVENTOFFC
Courtesy of top media trainer Matt Eventoff…
“Whether you are campaigning for elective office, to get/keep the public trust, to get promoted, to get a job, to keep your job – it is paramount to define yourself before anyone else does. How do you define yourself? Messaging.
Tiger Woods defined himself early on in his career, very successfully. The past few weeks have unraveled all of that. He is now defined by nearly everyone but himself on an hourly basis, and the definitions are not only sticking but have taken on a life of their own – and people are paying attention. ”
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